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News & Blog > Blogs: "Perspectives, Provocations & Initiatives" > Life Cycle approach an example of strategic Behaviour Change Communication

Life Cycle approach an example of strategic Behaviour Change Communication

Empowering behaviour change process and facilitating an enabling environment for CLTS approach to scale.
Fajli Babu(mascot) while selling informs households to change their behaviour for a safe defecation
Fajli Babu(mascot) while selling informs households to change their behaviour for a safe defecation

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